It’s silly, but we’ve all done it. We’re so busy taking care of business that we forget to maintain or even create our business website.
In this decade, very few company owners or managers say, “I have enough business. I don’t need a website.” There’s too much evidence that you need a current website and an ongoing plan for optimizing the internet. It’s the best way to develop customer relationships with your preferred market.
If you’re serious about (even intimidated by) the challenge of creating an effective website, that’s a positive sign. Today’s website visitors are sophisticated and quick to condemn. You should be concerned because a website’s viability is determined in a snap (.05 seconds or 50 milliseconds), as in “snap judgement.” Badly designed websites are not only swiftly rejected, but they are rarely recommended to other consumers.
So many people jump into DIY (do-it-yourself) website programs without aforethought. They then usually discover they’ve wasted hours or even days. Their creation has so many problems it’s easier to jump ship than save it.
As with many things, getting started is the hardest part. Here are 3 steps that can help you develop a good website: read on.